Financial planner versus financial adviser
Financial services firms describe themselves in different ways from financial planners and advisers through to money planners. Some have started using new jazzy titles like a ‘financial coach’, or even ‘life planner’. At Unividual, we call ourselves financial planners. In fact, the Chartered Insurance Institute has awarded Unividual the prestigious status of ‘Chartered Financial Planners’. On the face of it, all these titles and identities seem to do similar things. A financial adviser is a financial planner. However, as you look deeper, you will realise that most businesses offer varying services, or have different product areas they can or can’t advise on. These subtle differences are confusing to us all and it’s tempting to abandon your research all together but that is where we try to keep things straight forward.