Financial planners, advisers accountants, what do we all do?
With so many options around, it’s easy to think “what do financial advisers do?”. Financial services firms describe themselves in different ways: financial planners, advisers, coaches, consultants, money planners, asset managers, need we go on? Some have even started using new jazzy titles, like ‘financial coach’, or even ‘life planner’. At Unividual, we call ourselves financial planners. In fact, the Chartered Insurance Institute has awarded Unividual the prestigious status of ‘Chartered Financial Planners‘.
On the face of it, all these titles and identities seem to do similar things. A financial adviser is a financial planner. However, as you look deeper, you will realise that most businesses offer varying services, or have different product areas they can or can’t advise on. These subtle differences are confusing to us all and it’s tempting to abandon your research altogether, but that is where we try to keep things straight forward.