Do I need a financial planner or adviser?
Some firms in financial services call themselves a financial adviser or a money planner. Some people use newer titles such as ‘financial coach’, or even ‘life planner’. At Unividual, we call ourselves financial planners. In fact, the Chartered Insurance Institute has awarded Unividual the prestigious status of ‘Chartered Financial Planners’. On the face of it, all these titles and identities seem to do similar things. A financial adviser is a financial planner. However, as you look deeper, you will realise that most businesses offer varying services, or have different product areas they can or can’t advise on. These subtle differences are confusing to us all and ultimately it’s tempting to simply abandon your research, as it makes you feel overwhelmed and unsure.